6th Annual NAWBO Day (2013)


PITTSBURGH, March 15, 2013 – The sixth, annual NAWBO Day Pittsburgh will celebrate the achievements of Pittsburgh’s home-town girls who use big-business branding to move their businesses and the Pittsburgh-area economy. The event will take place on March 22, 2013 at the DoubleTree by Hilton Hotel Pittsburgh/Greentree, from 8:00 a.m.to 3:30 p.m.

This year’s NAWBO Day, themed “Think GINORMOUS™– Big Business Branding for Small Business,” will feature these local, national, and international speakers who will address the key aspects of business branding. Local speakers include:

• Debbie Hickman, owner of the Giant Eagle store in Penn Hills, Pennsylvania, whose   morning keynote is titled “The Power of Linking Your Business to a Big Brand.

• Donna Baxter, The Soul Pitt, Web, Radio/TV/Mag, Winner of the 2008 BlackAwards.com Best Local/Community Site East USA.

• Ruth Byrd Smith, Director of the Allegheny County Department of Minority, Women &
Disadvantaged Business Enterprises (MWDBE), host of the radio show, “Taking Care of Business”; 2006 awarded the Minority Business Champion for SBA Region 3; 2007 winner of the Mid-Atlantic Regional Minority Business Champion and the Civic and Community Award  from the YWCA; 2012 selected as a winner of the Women in Business Award by the  Pittsburgh Business Times.

“Taking Care of Business”; 2006 awarded the Minority Business Champion for SBA Region 3; 2007 winner of the Mid-Atlantic Regional Minority Business Champion and the Civic and Community Award from the YWCA; 2012 selected as a winner of the Women in Business Award by the Pittsburgh Business Times.

• Ola Jackson, Founder of Onyx Woman Magazine, Onyx Woman TV and Onyx Woman Network and winner of the 2010 SBA Minority Business Champion of Western  PA

• Joanne Quinn-Smith, aka TechnoGranny, Publisher of PositivelyPittsburghLive Radio TV and Mag., and 2009 National SBA Journalist of the Year

• JoAnn R. Forrester, Host of Empress of Biz Radio, Founder of Blue Ribbon Profiles and Price It Perfect, SBA Women Business Advocate 1989, 2000, and 2010 YWCA Tribute to Women, Entrepreneur Category.

International and national speakers will include:

• Runa Magnusdottir, a lifetime entrepreneur born, raised and living in Iceland. That is, when she is not traveling, speaking and facilitating personal branding trainings

• Susan Newman, Founder of Broadcast Louder™ Workshops. Since 1994, Susan Newman Design, Inc. has built a reputation for developing creative, quality, successful brand identity design and web solutions throughout the United States and abroad.

The National Association of Women Business Owners (NAWBO) propels women entrepreneursinto economic, social and political spheres of power worldwide by: Strengthening the wealth creating capacity of our members and promoting economic development within the entrepreneurial community; creating innovative and effective change in the business culture; building strategic alliances, coalitions and affiliations; and transforming public policy and influencing opinion makers.



newmanSusan Newman
Branding You Better!

In 1994, Susan Newman established her own company, Susan Newman Design, Inc. Since then she has launched i-Tees, Branding YOU Better, Visual Broadcasting, Broadcast Louder, and Frogs Are Green.

Launched in October 2011, Broadcast Louder. Online webinars to learn what you need to build your brand and business in the right direction. Learn how to find your targeted ideal clients, create more visibility and sales opportunities. Each wednesday’s class is an interesting and engaging topic to support a business, not just marketing and branding, so have a look at the line up!

Launched in 2011 is Susan’s one-on-one creative coaching for entrepreneurs, and start-ups including branding, creative, social media and marketing strategies.Visit – Visual Broadcasting™

In May 2009 Susan co-founded Frogs Are Green, (Hoping to raise awareness of the frog extinction crisis and to spread the message that healthy frogs mean a healthy planet for all. Our mission is to get people involved, especially kids, so we have contests each year and our kids’ art contest is quite popular. In 2011 we received over 500 entries from more than 25 countries.)

Her work has encompassed brand identity design, poster design (theatrical, environmental, events, and earth day), brochures, direct mail, signage, advertising & promotion, website design, email marketing campaigns, and book design. Her clients range from small businesses to large corporations and span the United States.

Susan has received numerous awards in graphic and website design from organizations and publications including the Art Directors Club of New York, Desi, Graphis, the Print Regional Design Annual, The Society of Illustrators, and Graphic Design USA.

Susan most recently lead a panel discussion at Internet Week NY 2012, having won the “impact” category of the Make the Stage Panel competition. Watch the video from “Brand Recognition vs Killer Content.” In 2011 at Savor the Success’s Rock the World in NYC, she was the LinkedIn expert on a social media panel. She has been interviewed in print and on the radio about design. She is a guest expert blogger for YourTango, Social Buzz Club and Open Studio Coach.


hickmanDebbie Hickman
Owner, Giant Eagle — Frankstown Road

Debbie Hickman is the independent owner of Giant Eagle Store #697 on Frankstown Avenue in the East Hills neighborhood of Pittsburgh. Debbie grew up nearby in the Larimer Avenue section where she developed her business acumen early on. As the third of six children, she had many odd jobs, shoveling snow during winter and selling candy and flower seeds during fall and spring.

After graduating from Peabody High School, Debbie got her first job with Giant Eagle at their Greenfield store. She moved on to the East Hills store where she worked part-time for five years before securing a full-time position at her next location, in New Kensington. There, she met a number of managers who were under 30, like her, and she set her sights on advancing into a management role. Soon after, she moved to the McKeesport store, where she was promoted to a _____ person when only a few women across the company held that position. Even though she hoped to transition from a store to head office, Debbie chose to put that dream on hold while she and her husband raised their children, a son and a daughter.

After her daughter graduated from college, Debbie re-entered the career track, seeking a position at a Giant Eagle that, unfortunately, fell through. Undiscouraged, she lobbied to expand her opportunities within the company, eventually convincing higher ups at Giant Eagle Corporation to grant her an independent owner license at a location she had identified at the corner of Frankstown Avenue and Verona Road. Her biggest motivation was the need for a grocery store in a community that had recently suffered the closure of the only grocery store in a three-mile radius.

Debbie opened her store in May of 2002 vowing to be both an employer and mentor. She strives to make every position an opportunity for each of her 85 employees. She established a multi-faceted Apprentice Program focused on three disciplines—cake decorating, butchery and accounting—to encourage specialized skills development. Some employees have moved on to greater positions of responsibility in her store, while others have started their own businesses or advanced to positions with the corporate office.

Debbie believes that her legacy will be informed by the fact that she never put profit before people. She continues to work hard and create opportunities for young people to perform work that they can be proud of that allows them to support themselves and their families. She was recently honored with an Onyx Woman Magazine Legacy Award as an Up and Coming Entrepreneur.


runaRuna Magnusdottir

Runa Magnusdottir is a lifetime entrepreneur born, raised and living in Iceland. That is when she is not traveling, speaking and facilitating personal branding trainings worldwide, for which she absolutely loves to do.

Runa is an international speaker & trainer, founder & CEO of Connected-Women.com, a global community site for women entrepreneurs to promote their brands,  co-founder of the EUWIIN European Union Innovators & Inventors 2011 Award Personal Training program called BRANDit, founding member of ATL Europe, the Association of Transformational Leaders in Europe and a passionate gender equality spokesperson.

In her speeches and training, Runa uses her life time experience as a woman business owner, her “shaken but not stirred” sense of humor with a good dash of passion, to speak, inspire and coach entrepreneurs to get focus and achieve their own mission and visions.   Her mission is to help women entrepreneurs to build a business of their dreams.

As a natural connector, Runa loves to engage people to think outside of the box, and motivate them to build and brand their business from their personal strength and uniqueness.
Runa is a certified ACC Executive Coach from ICF (The International Coaching Federation a certified Passion Test™ and Passion Test for Business™ Facilitator.


TV & Radio Branding Panel Guests
Learn How Radio and TV, Both Traditional and Internet
Will Grow Your Brand!

Donna M. Baxter, Soul Pitt Media, Web/Mag/TV/Radio
Ruth Byrd Smith, “Taking Care of Business Radio”
Joanne Quinn-Smith, PositivelyPittsburghLive Radio TV & Mag
Ola Jackson, Onyx Woman Magazine and TV
Featured Workshop
“Using Awards to Brand Yourself”

 Presented by:  JoAnn R Forrester

S. I. Business Associates

JoAnn Forrester, of S. I. Business Associates, is an award winning business consultant, teacher, lecturer and writer.  JoAnn has written over 300 award winning profiles for her clients, including the  National Small Business Journalist of the Year, YWCA Racial Justice Award, Athena Awards, Stevie Awards and the PA Best 50 Award.

1.  Discover the POWER of Awards…what it can do for you, your business, your credibility, influence and respect.
2.  Pick the RIGHT awards to apply for.
3.  Leverage your award or nomination into publicity.
4.  Know the difference between an amateur and professional presentation
5.  What you can do to position for awards.

Friday, March 22, 2013 | 8 AM to 3:30 PM
@ DoubleTree by Hilton Hotel
500 Mansfield Ave  Pittsburgh, PA 15205